Press Release ( 159 K)
(Nanaimo, B.C., March 9, 2016) Central Island residents have been demonstrating sky-high levels of passion for travel to Edmonton, in Nanaimo Airport’s “Show Your Love” campaign. In about a month’s time over 1,200 residents have “Shown Their Love” and support for this route through sharing their stories on showyourlove.nanaimoairport.com, engaging on Facebook.com/FlyYCD, and following the new @FlyYCD Twitter account.
At the end of January, WestJet made the difficult decision to redeploy three of its aircraft in the fleet. A number of cities in several western provinces were affected by route cancellations and frequency reductions, including the Nanaimo to Edmonton flight.
“We are overwhelmed by the support we have received so far through the campaign,” says Airport CEO Mike Hooper. “We are hopeful the strong outpouring will demonstrate to air carriers that they’ll have a huge demand for this route again.”
Residents most often cite family and work connections as the reason for their desire to have a direct flight again between the two cities.
The airport team has started compiling all the “love” to share with air carriers to discuss reinstatement of this popular route. The first step was to create a 60 second video, shot on March 4, the last day of the non-stop service. “The video illustrates the outpouring of emotional connection Central Island residents have for this service,” explains Hooper. The video can be viewed on YouTube at https://youtu.be/lMizHbb-tr0 Residents can still express their “love” in a number of ways:
• To share their personal story and connection as why travel to Edmonton is important to them at http://showyourlove.nanaimoairport.com/ • To post the “Show Your Love” icon on their social media pages with a story of the trip or connection to share with their friends • And to engage with the airport on Facebook and Twitter
Central Island residents will be able to continue to fly to Edmonton via connections in Calgary or Vancouver.
Media Contacts: Mike Hooper, President & CEO Nanaimo Airport Cell: 250-716-6625 Office: 250- 245-4191 firstname.lastname@example.org www.nanaimoairport.com